BTEC LEVEL 3 NATIONAL EXTENDED CERTIFICATE
This BTEC Level 3 National Extended Certificate is a fun and interesting. This qualification allows you to travel the world from the classroom by teaching skills that are transferable into the wider world of work as well as preparing you for further education study.
A qualification that is designed to support learners who are interested in the travel and tourism industry alongside other fields of study, with a view to progressing to a wide range of higher education courses, not necessarily in travel and tourism-related subjects. The qualification is designed to be taken as part of a programme of study that includes other appropriate BTEC Nationals or A Levels.
There will be 4 units of work studied over the duration of the course.
MAIN TOPICS COVERED
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YEAR 12
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- Unit 1: The world of travel and tourism. In this unit you will examine the components of the travel and tourism industry, such as transport, accommodation and visitor attractions. You will also consider how internal and external factors influence this industry including factors such as technology, terrorism, natural hazards, the ‘staycation’ and exchange rate fluctuations
- Unit 2: Global destinations. In this unit you will research the features and appeal of global destinations and the factors influencing visitor choice, including potential advantages and disadvantages of travel routes and transport options. A range of interesting destinations such as Thailand, Australia, USA and Brazil could be studied as well as your own long haul destinations of interest.
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YEAR 13
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- Unit 3: The principles of marketing in travel and tourism. In this unit, you will develop marketing skills through examining the specific aims and objectives of the marketing function and researching the needs and expectations of different customer types. You will develop your ability to communicate the findings of this research. You will use market intelligence to plan and produce a promotional campaign for a new travel and tourism product or service. You will learn about the importance of meeting customer expectations and communicating with customers effectively. You will investigate the different stages that an organisation or tourist destination goes through when marketing their products or services.
- Unit 9: Visitors attractions. Visitor attractions can draw both domestic and overseas visitors by providing opportunities for relaxation, amusement and education. They are a major source of revenue for the travel and tourism industry. You will cover some really interesting and exciting examples.
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